IT’s About the work

I've spent the last 14 years designing for professional sports — the Memphis Grizzlies, the Tennessee Titans, and most recently the BWT Alpine Formula One Team — which sounds like a fun fact, but it's really just shorthand for something more specific: I've spent my career doing high-visibility creative work under real pressure, where the stakes are high and there's no room to phone it in.

What that experience actually taught me is how to move fast without cutting corners. How to take a half-formed idea and push it into something that works across a billboard, a social post, an email, and a live arena — all at once. How to build visual systems that hold together at scale, and how to walk into a brief with a lot of unknowns and still come out with something that feels intentional.

I started as a hands-on designer and grew into leading teams and creative direction, but I never stopped doing the work myself. I think that matters. It keeps me honest about what's actually hard, what's actually good, and what just looks good in a deck.

I care a lot about craft — probably more than is strictly necessary — and I bring that same attention to whether something is a brand identity system or a single social asset. If my name's on it, it should be right.

If you're looking for someone who can lead, execute, and think through the problem — not just make it pretty — I'd love to talk.