TENNESSEE TITANS
Social Media Platforms
Player themed infographics are an example of the type of content that can increase social impressions and encourage sharing around among fans. They're also the kind of created platform that can be sponsor-able increasing revenue for the organization at the same time. There are similar opportunities with other player-centric types content, score updates, and extending out to different parts of the business like the cheerleading team.
Titans 5K
One of the most important parts of a position like this is creating materials to support the various departments and events; sometimes working with several at once. I used the example of the annual 5K to illustrate this as a project that serves multiple clients such as sales, marketing and social.
Logo design unique to the 2018 event including elements of the brand and #TitanUp for consistency
Designs for shirts to be given away for participation
Informational one sheet on the event
Registration popup banner
Social media post advertising the event
Playoff Campaign
Additionally, I've created a set of billboards implementing an example of a potential playoff campaign. I took the approach of viewing playoffs as doing what you've already established only more so. The geometric elements in the current campaign have been pushed further with the use of a faceted background. The atmospheric lighting turned up as the bright lights of the bigger stage demand. As teams are more successful the stature of the players grows in the minds of fans. The subjects here are breaking the bounds to reflect that impression of them as larger than life figures.
